PANDA : HIPPO : BEAR
Agency Ogilvy & Mather Gurgaon : Client WWF India
Trees and wildlife both need each other to survive. WWF wanted to convey this as part of their message about protecting the environment. We found a simple graphic solution by making trees look like endangered animals such as pandas, hippos and bears.
CREDITS : Art Director, Umesh Baldaniya : Copywriter, Anu Gulati : Illustrator, Umesh Baldaniya : Designer, Umesh Baldaniya : Creative Director, Gaurav Nautiyal : Jossy Raphael, Nitin Srivastava : Executive Creative Director, Ajay Gahlaut : Advertising Agency, Ogilvy & Mather Gurgaon : Brand, WWF India : Client, WWF India http://www.wwfindia.org/
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